Real Estate Listing Videos Are A Must In Your Marketing Plan
In 2016 Small Business Trends produced an article noting “by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic”. In 2015 NAR – National Association of Realtors reported 88 percent of consumers looked online during their home search. Today’s consumers gravitate to video and many real estate agents are incorporating them into listing package offerings. Having a listing filmed is the first step but if executed well, a real estate listing video can sell a home and help agents gain more clients. Here is a simple step by step plan to help increase your online video presence and attract quality attention to your listings.
#1 Find A Quality Videographer
Companies like Homejab are gaining market share by offering aerial and interior real estate listing videos and 3-D tours in addition to photography packages. They currently offer services in several cities including New York, San Diego and Austin. Here is a video shot by Homejab of a sold HipPocketz listing in Georgetown, Texas.
Local videographers are also a good option and many can be found by searching on Vimeo or YouTube. Agents often have more creative control over projects going this route. Make sure to review the videographer’s portfolio and ask questions about their process for composing and editing real estate listing videos prior to making a decision to work with them.
#2 Publish Your Listing Video On YouTube and Link It To You Website
In 2016 Alexa.com reported YouTube as the #2 top visited website in the world with over 200 million visitors each month. Agents like Dave Murray of DMTX Realty in Austin, Texas understand the impact of video and quality online marketing. Here is a well composed real estate listing video he had created for the Acqua Villa listing he pre-marketed on HipPocketz that has now been sold.
#3 Send Eflyers And Social Networking Posts That Include Links To Videos
There are 3 audiences agents should consider while marketing including past and present clients, prospective clients and quality top producing agents. Every agent should have an email address list of past and prospective clients but they take time to build. Companies like Mail Chimp and Constant Contact offer eflyer templates that are mobile friendly and easy to use. These companies offer great resources for building your email address list.
If drafting an eflyer isn’t your forte there are several companies that offer services to create and send eflyers. We recommend working with a company active in your local market or a company in a market actively producing buyers in your market. Make sure to ask them about the size and quality of their recipient list. Also make sure to post links to your real estate listing video on social media channels like Facebook, Twitter and Instagram.
HipPocketz offers a Featured Video Listing of the Week that includes a listing, social media campaign and eflyer targeted to an audience of thoughtfully vetted national top producing agents. This package is only available to pre-MLS or pocket listing properties.
#4 Incorporate Videos Into Your Listing Presentation
Home sellers have several options for real estate agents these days so it is important to offer them effective marketing strategies. Targeted strategies are more likely to impress sellers. Real estate listing videos are a memorable and great way to build a buzz. Here is another well composed real estate listing video featuring Moreland agent Sean Kubicek’s HipPocketz listing in Austin’s Rob Roy neighborhood. Branding yourself as a video listing agent will help you stand out as a marketing expert.
For more details about featuring your pre-MLS or private market real estate listing video on HipPocketz please email us at Hello@HipPocketz.com